Why are we so sensitive to bad odours?

Although our sense of smell is much less developed than animals, it remains very sensitive, especially to bad odours!

Sensory receptors in your nose are directly linked to the part of your brain that is responsible for emotion and memory and when you smell a bad smell you automatically want to avoid it.  This is because the bad odour perception is linked to two basic emotions that serve your survival:  fear and disgust.  If you happen to smell gas, smoke, or a warm iron when you arrive at your home you will immediately experience the emotion of fear which triggers the fight or flight response of your nervous system.

Your sense of smell is not only an indicator of dangerous situations, but also of potential threats to your health.  Your nose knows how to identify food that is rotten, substances that may be toxic and environments that you should stay away from.  Smell is a very important sensory system in humans and needs to be functioning at its best, not only for your survival but for your well-being in general.  Efficient communication between odour receptors in the nasal passages and neurons in your brain is vital for you to interpret smell information.  Luckily, due to the inner structure of your nose you experience bad smells in lower concentrations than pleasant ones.

Unpleasant smells in the home from your pet’s grime, urine and sweat as well as bad odours from cigarette smoke; cooking; chemicals; and bathroom usage create an unwelcome experience.  But the smell of fresh, clean, and fragrant air makes your family and visitors feel good and generates compliments.

Get the Feel-Good Factor with Natural Fresh! 

Natural Fresh is a cool, fragrant scent, reminiscent of freshly cut lawn to awaken the senses and freshen up the home.  This fragrance is a firm favourite due to its cool, refreshing natural aroma and is well known for its strong odour eliminating properties.