How does your nose know so much?

Identifying the sweet smell of a rose, the strong aroma of coffee or the smell of freshly baked bread is a complicated process that is often underappreciated compared to your other senses.

Millions of sensory neurons in the back of your nose are responsible for your sense of smell. The tips of these sensory cells contain proteins called receptors which are like little “locks” that are opened by odour molecule “keys” floating in the air. The complexity of the receptors interacting with odour molecules in your nose allow you to identify many different smells.
When an odour molecule binds to a receptor an electrical signal is sent to a structure at the base of the forebrain called the Olfactory bulb which relays the signal to other areas of the brain for additional processing. The Piriform Cortex works to identify the smell and sends this information to areas in the brain that are critical for emotion and memory.
A scent can therefore conjure up strong emotions, as well as specific memories and says a lot about the environment which is important for survival. The ability of animals to detect and react quickly to the scent of a potential mate or a lurking predator can be a matter of life and death.

Although you may not be aware of it, natural aromas from flowers, herbs and trees have a positive effect on your emotions and perceptions.  Our bodies relate to natural botanical extracts, and their pleasant aromas uplift our mood and feeling of wellness.

The Fabulous Aire range of air purifying products with 16 different fragrances, bring the scents of nature into your home and office.  This not only improves your mood but has a positive effect on your respiratory system, and your general feeling of wellness and motivation.